Blog Post by Craig A Oldham
10 Common Mistakes in B2B Marketing
B2B marketing is a specialized area of marketing that targets businesses as customers. It ...
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Building an Effective Growth Plan
The number one mistake we see leadership teams make when doing their annual plan, besides ...
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Business Model: Value Creation
Finding Your Business Operating Model: Customer Intimacy, Product Innovation, or ...
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Steps to Create an Independent Board of Directors
Having a board of directors is important for any company, whether it is publicly traded ...
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Mastering Sales and Marketing Integration
An integrated marketing and sales plan is the backbone of any successful business plan. ...
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Sales Collateral Best Practices in Digital Marketing
Sales collateral refers to the collection of printed and digital marketing materials that ...
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Getting More Than Your Fair Share: Shifting Demand
The concept of shifting demand curves is one of the fundamental principles in economics. ...
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When Marketing is Good, but Sales are Down
As the Chief Marketing Officer (CMO) at TechSolutions, Lisa was responsible for driving ...
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Transitioning from Founder to CEO: Key Traits for Success
Founders are often driven by a passion for their business, a desire to create something ...
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Web3 Part II: Examples and Success Stories
The rapid rise of Web3, a decentralized internet powered by blockchain technology, has ...
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