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Tracy Benson

Chief Executive Officer

Chief Marketing Officer

Tracy Benson

The Architect of Market Expansion and Team Success

Tracy is a distinguished leader with extensive expertise in B2C sales, marketing, digital, commerce and full stack go-to-market strategies. 

Her 17-year career includes spearheading sales and marketing strategies and execution, helping companies carve out a profitable trajectory through to IP or exit. She is an expert at defining multi-year roadmaps, while implementing marketing strategies and refining sales tactics to boost market penetration and consumer engagement. Her focus is on cost effective product positioning, and channel diversification ensuring a competitive edge in high growth, competitive markets.  Tracy has built numerous startups to scale and considers herself a builder of markets and teams. She speaks and keynotes across retail conferences and podcast events. Tracy holds an MBA from Notre Dame and was a Division I NCAA volleyball athlete.

 

EXECUTIVE EXPERIENCE

 
CEO and Founder @ Obsesh

CMO @ Seek Thermal

CMO @ Beats [Monster Inc.]

Head of Marketing @ Best Buy

Vice President @ imc2

att
Amazon
beats
best buy
Disney Channel
GoPro
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JC Penny Logo
OBSESH LOGO
Office Max
NRF
Petco
Saban
seek thermal
Target
razorfish
Xti
Viacom
Walmart