Tracy is a distinguished leader with extensive expertise in B2C sales, marketing, digital, commerce and full stack go-to-market strategies.
Her 17-year career includes spearheading sales and marketing strategies and execution, helping companies carve out a profitable trajectory through to IP or exit. She is an expert at defining multi-year roadmaps, while implementing marketing strategies and refining sales tactics to boost market penetration and consumer engagement. Her focus is on cost effective product positioning, and channel diversification ensuring a competitive edge in high growth, competitive markets. Tracy has built numerous startups to scale and considers herself a builder of markets and teams. She speaks and keynotes across retail conferences and podcast events. Tracy holds an MBA from Notre Dame and was a Division I NCAA volleyball athlete.
